The mobile app idea does not mean about a great design or the unique app feature which you are planning to include in your mobile app. It is all about how much value it is going to add to your ideas.
Apps have always been at the heart of the smartphone’s success. And the kinds of apps we use are changing.
Before you start working on the next mobile application development, you need to ask yourself the following questions:
- What is your targeted audience? What is the best way to create your mobile application?
- What do you need from your mobile app?
- What do you need to do to make your app idea work?
We’ll go into more detail about app trends presently. Before that, check out at the worldwide mobile app usage stats.
According to Global Digital 2019 reports:
- Approximately 5.11 billion unique mobile users in the world today, up 100 million (2%) in the past year.
- Around 4.39 billion internet users in 2019, where an increase of 366 million (9%) versus January 2018.
As per the report from Statista, “The global mobile application revenue is projected to generate a revenue of $188.9 billion via app stores and in-app advertising”.
The above usage stats prove how much our reliance on these small devices and mobile apps has increased. From booking taxis and ordering food to catch up on news, watching Netflix, and many other tasks, we make use of apps for multiple things done. Delve a little deeper, younger smartphone users spend the most time on mobile apps, according to ComScore.
The above graph demonstrates that the average 18 to 24 years-old are spending more hours more than the older ones. It also shows that such age-group users spend more than 3 hours a day using mobile apps on their phones while people 55 and older spend less than 2 hours.
It is safe to say that we all are connected to our phones (and the installed mobile apps) in one way or another every couple of minutes.
Long story short, it is the usage that helps drive innovation, new ideas and exciting development trends to meet the growing demand on how we engage with our devices and the mobile applications on them.
To align with the rhythm of the latest market movements, you need to walk through the best and latest mobile app development trends that will stay you ahead in your competition.
1. Augmented Reality Apps
The much-hyped technology needs no introduction. Augmented Reality has revolutionized the way we interact with the world. When it comes to AR apps, we can’t forget to mention the current best examples of Augmented Reality apps such as the IKEA app, L’Oréal makeup app, Face App, and Replica.
The collaboration of deep learning with machine learning can do wonders to your mobile app development project. It also provides you valuable data and real-time analytics.
Some Insights of the Growth of the AI sector :
- The AI market will worth $190.61 billion by 2025 with a growing CAGR of 36.6%, according to research firm Markets and Markets. Thanks to the rising adoption of machine learning and natural language processing technologies in the media, advertising, retail, finance, and healthcare industries.
- According to a recent report by Digi-Capital, AR/VR in all possibility will hit $150 billion, where AR will take somewhere around $120 billion and VR will take $30 billion. Thus, it is clear that the stakes are high for AR.
Although AI technology has become a hit launch, you still need to know about its features. For instance, chatbots will play a more integral role in the deployment of AI technology.
In the upcoming years, you will notice the virtual assistants will be like you are talking to a real person. Right now, it is easier to integrate chatbots on mobile applications and websites.
AR technology can increase user engagement. It is one of the best ways to make customers interact with the app. AR has become of the hyped technologies that make up one of the best and latest trends in mobile app development.
2. Progressive Web App (PWA)
PWAs are recognized as the next generation of mobile apps. It is a type of mobile app delivered through the web. PWAs have gained popularity because it gives a rich mobile experience via native-like functionalities such as the ability to work offline, push notifications, and device hardware accessibility. PWAs are responsive, secure, fast, linkable, and can load without the internet. In the simplest form, PWAs is a mobile app delivered through the web.
Progressive Web Apps promote a mobile-first approach. It provides a feel of native-like experiences and functionalities. It bridges the gap between web and mobile and provides users with superior and native-like performance in a web browser.
Progressive Web Apps do not need downloading and installation. There is a good example, AliExpress which is built-in cross-platform progressive web apps. The founder of this app has recognized that their mobile commerce grows three times faster than e-commerce and wanted to enhance the experience on mobile.
PWA drives greater ROI and higher conversions.
PWAs also solve the fundamental problems of lower mobile conversion rates like:
- Push notifications feature works better than an email with an increase in CTR.
- Faster loading pages for smooth user interactions
- Native-like mobile-first design to increase mobile user engagement
3. Android Instant Apps
There is no room for doubt that the mobile apps provide a better user experience than the web-based applications. Google’s Android feature, Instant Apps is all about to fill the gap between mobile apps and web apps by allowing users to use native apps almost instantly. Although, the user has not previously installed them. All user needs to tap on a URL.
Typically, it takes a while to download and install an app, but with Instant Apps, developers will have to partitions their apps into small and runnable parts which can start within a few seconds.
Here are a few characteristics of Instant Apps for Android:
- Instant Apps are smaller in size when compared to regular mobile apps.
- Instant Apps for Android deliver a great user experience.
- These apps provide the basic functionalities of a website.
- The Android Instant Apps do not consume extra space in your phone’s memory.
4. Apps for Wearable Devices
Wearable technology is in existence for a long time. The most popular example is digital smartwatch. Wearable app development is the latest trend which will flourish soon. The wearable market is set to treble in size in the next five years and become worth over $25 billion, according to CCS Insights.
The wearable industry is not limited to smartwatches, but it has already tried and tested smart glasses.
According to the report by Business Insider, “There will be a jump of 35% in the wearable market in 2019.” Another report from Statista claims a staggering revenue of $33 billion generated by the wearable devices by 2019.
The wearable devices like Google’s Eyewear and Apple’s iWatch enable users to perform more tasks without referring to their smartphones.
The wearable device market has huge potential. The mobile app developers should work upon their app in such a way that the mobile app must work with wearable devices. If not, there should be room to integrate it later.
The possible wearable trends will be seen in the rise in the use of fitness trackers and less dependency on the smartphone.
5. IoT Integration in Mobile Apps
IoT technology is not new and has already made its mark itself from the past few years. It enables usage of the sensor technologies in the non-IT devices to enable monitoring, automation and remote control. In other words, using IoT technology, people can control the non-IT equipment via remote controls or apps. Its convenience has become an essential part of the users’ lives which make the developers keep their app IoT-friendly.
According to the report from Statista, “By 2020, the internet of things and analytics market is expected to be worth 520 billion U.S. dollars.” This exponential growth, you can see in the below graph.
Getting into the IoT integration in mobile apps, the app developers need to choose a workable platform. Here you can check some of the popular platforms:
- Android Ubidots: It can be easily connected to Ubidots by just creating an account by using the Android platform. It enables developers to push apps on devices.
- Thingworx: It usually comes with an advanced set of tools to market the mobile app.
- Xively: It offers IoT like features for a mobile app development project.
6. 5G Wireless Services
The way we interact with our devices has changed drastically. 5G technology is one of those technologies that has already created a buzz in the future mobile app development trends. 5G technology is not one of the best mobile app development trends this year, but it will be of great impact and significance in the upcoming years.
Being a developer, startup or an entrepreneur, if you are planning to dive into the mobile app development, take 5G mobile technology into consideration to enhance data security, speed, 3D gaming, augmented reality.
The features like custom made network slices and ultra-low network latency help to improve mobile app responsiveness and speed. It is something beyond a slower internet connection.
We recommend mobile app developers to use 5G network speed while developing and testing their mobile apps. This is due to the fact that apps developed only in areas with high-speed Wi-Fi and cellular services such as 5G operate satisfactorily for users with limited speed options.
7. On-Demand Apps
One of the most explosive sectors is on-demand apps that are responsible to reshape people’s understanding of the sector’s market size and potential. If we’re talking about the on-demand, the Goliath-like Uber and Its growth are remarkable considering the awareness level of the on-demand transportation services.
In general, the on-demand economy is defined as the economic activity created by technology companies to fulfil consumer demand through the immediate provisioning of goods and services.
The on-demand economy attracts a diverse group of consumers. According to the report from Harvard Business Review, “the U.S. consumers are spending $57.6 billion in the on-demand economy.” The largest category of on-demand spending is an online marketplace, with 16.3 million consumers each month spending almost $36 billion annually. The other categories are transportation, food/grocery delivery, on-demand home services, and health & beauty services.
It is quite surprising to see how fast technology is evolving – where it concerns app developers and disruptive technologies, we can expect to see a lot more changes in the trends of mobile app In fact, the fourth Industrial Revolution is underway. The rapid expansion and availability of innovations means that the only thing we can be certain of is change.